1-888-310-4540 (main) / 1-888-707-6150 (support) info@spkaa.com
Select Page


Driving Profits in Mid-Sized Companies with Data Analytics


In a 2021 IDC report, research showed that mid-size enterprises that make digital transformation a priority are twice as likely to see double-digit revenue gains and four times less likely to report losses than peers who don’t embrace innovation. Because innovation means different things to different people, how can you tell if you’re headed in the right direction or wrong direction?  For many mid-sized enterprises, data analytics, along with innovations in other areas like AI, machine learning, and predictive analytics, are allowing them to compete in a whole new league.

In the past, large organizations had the competitive advantage because size meant everything (more talent, better resources, more money, etc).  But today, mid-market companies can access the same insights, intelligence, and computing power as their big-name counterparts—often with more flexibility to act on opportunities as they emerge.  But not all mid-market companies are doing this.  Why not?

In this talk, we will discuss emerging data trends and patterns that SPK and Associates has seen when it comes to product and service development, and lifecycle management. We’ll also cover data collection and data analysis that enable leaders to make decisions that include innovation, not just “trust your gut.”


Topic Areas:

  • What is data and how do we collect it?
  • Data governance and data compliance strategies
  • Cloud technologies that are enabling data architecture and driving innovation
Chris McHale

Chris McHale

Co-Founder and CEO

Chris McHale is the CEO and Co-Founder of SPK and Associates.  With over 25 years of experience in the technical sector, she is responsible for the overall operational and financial success of SPK.  Starting in the trenches as a Unix consultant at Hewlett-Packard, she was promoted to the Business Manager of HP’s western professional services organization, before co-founding SPK in 1997.  This early experience gave her a deep appreciation of the technology challenges faced by customers and engineers alike.  She holds a BA with Honors from University of Virginia, and an MBA from UCLA’s Anderson School of Management.

Booking This Speaker

Interested in booking a speaker from SPK for your next event?  For rates and availability or to ask a question, just contact us.

Related Resources