Today, Atlassian has announced upcoming pricing updates effective October 15, 2025. These changes impact new purchases, renewals, and upgrades across Jira, Confluence, Jira Service Management, and other Atlassian Cloud products.
The price adjustments reflect Atlassian’s ongoing investment in expanding its Cloud Platform capabilities and delivering new features designed to improve productivity, scalability, and security for teams of all sizes.
In this blog, we’ll break down the details of the changes, highlight the newest features Atlassian has delivered, and explain what your organization can do to prepare.
What’s Changing: Updated Atlassian Cloud Pricing
Here’s a summary of the announced price increases for Cloud products starting October 15, 2025:
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Jira Cloud Standard → +5%
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Jira Cloud Premium → +7.5%
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Jira Cloud Enterprise → +7.5% – 10%
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Confluence Cloud Standard → +5%
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Confluence Cloud Premium → +7.5%
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Confluence Cloud Enterprise → +7.5% – 10%
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Jira Service Management (JSM) Cloud Standard → +5%
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JSM Cloud Premium & Enterprise → +7.5%
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Atlassian Guard Standard → +5%
💡 Tip: Quotes generated before October 15, 2025 will be honored until expiration. Any quotes created after this date will reflect the new pricing.
Why Atlassian Is Increasing Prices
Atlassian cites significant platform-wide improvements as the driver behind these pricing updates. Over the last 12 months, Atlassian has released hundreds of new features and enhancements designed to help teams work smarter, deliver faster, and scale with confidence.
Some of the most notable updates include:
Jira Enhancements
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Over 150 new features, including a modernized user experience
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Public work intake forms to streamline requests
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Custom project templates to fit unique workflows
Confluence Enhancements
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Over 170 new features introduced
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New live docs and content types
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Built-in AI-powered suggestions and end-user automation
Jira Service Management Enhancements
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AIOps capabilities to improve incident response
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Enterprise-grade asset management features
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HR Service Management templates with 30+ pre-built options and integrations
Platform-Wide Innovations
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User limits doubled for Jira (up to 100k)
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Confluence site limits tripled to 150k users
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Expanded data residency options and compliance certifications
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Teamwork Graph now supports nearly 100 connectors for automation, analytics, and AI
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New productivity apps—Home, Goals, and Teams—for better real-time visibility
For a full list of Atlassian’s new feature, go here.
How to Prepare for the Pricing Changes
If your organization relies on Atlassian Cloud products, here are three key actions to take:
Review Your Current Licensing – Evaluate your Jira, Confluence, and JSM plans to understand how the pricing changes impact your renewal cycles.
Lock in Quotes Early – If you’re planning upgrades or license adjustments, generate quotes before October 15, 2025 to lock in current pricing. This includes moving from monthly billing to annual.
Leverage New Features for ROI – Take advantage of the hundreds of new capabilities Atlassian has released to maximize the value of your investment.
How SPK Can Help
At SPK and Associates, we’ve helped hundreds of organizations optimize their Atlassian Cloud licensing and align their toolset with business goals. If you’re unsure how these changes will affect your costs—or want to ensure you’re getting the most value from your Atlassian investment—we can help you:
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Evaluate your current Atlassian usage
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Identify opportunities to optimize licensing tiers
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Plan migrations or consolidations to reduce costs
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Train your teams to take full advantage of new features
The upcoming Atlassian Cloud price increases reflect the rapid evolution of Atlassian’s platform, with significant investments in automation, AI, scalability, and enterprise-grade features. While costs are rising, organizations also have access to more powerful tools than ever before. Now is the time to review your licensing strategy, take advantage of early quotes, and ensure your teams are leveraging the full potential of the Atlassian platform. Contact our team today if you would like to learn more.
