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Optimizing Small and Medium-Sized Businesses through Technology


In today’s fast-paced and highly competitive business landscape, small and medium-sized businesses (SMBs) face increasing pressure to leverage technology to drive efficiency, productivity, and growth.  In this presentation, we’ll talk about ways that SMEs can optimize their business operations by harnessing cutting-edge tools such as Jira, Microsoft Power BI, and data engineering and analytics.

By implementing Atlassian’s suite of collaboration tools, including Jira and Confluence, SMBs can enhance team productivity, improve project management, and foster effective communication across all organizational levels. 

Moreover, data-driven decision-making is pivotal for sustainable growth. Like larger corporations, SMBs now have access to affordable cutting-edge tools and technologies like Microsoft Power BI to transform raw data into actionable insights. By leveraging Power BI, a robust business intelligence platform, SMBs gain real-time visibility into critical metrics, enabling them to make informed decisions promptly.

With a focus on driving long-term value, this presentation will provide technological expertise but also offer a comprehensive approach to enabling the business to make better decisions and be more efficient. 


  • Collaboration, Visibility, and Decision Making: The desired outcome
  • What is Atlassian and Jira?
  • Mapping Your Systems and SOP’s to the Tools
  • Closing the Loop with Power BI
Michael Roberts

Michael Roberts

Vice President, Sales and Marketing

Michael Roberts is an IT industry professional with more than 25 years of experience in bringing software to market. His industry certifications and accreditations include those from ICAgile, Cisco, CompTIA, Microsoft, Atlassian, GitLab, and the Scaled Agile Framework. With his experience as a technology executive, he’s guided many companies to successful IT and software projects.

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